{
  "meta": {
    "currency": "AUD",
    "preorders_open": "2026-09-25T00:00:00+10:00",
    "preorders_open_label": "25 September 2026",
    "markets": [
      "Australia",
      "New Zealand"
    ],
    "shipping": "FREE standard shipping Australia-wide. 50% off standard shipping to New Zealand.",
    "launch_fulfilment": {
      "title": "Launch Fulfilment",
      "short": "Estimated dispatch: approx. 4–6 weeks. Some products may dispatch earlier depending on availability.",
      "full": "Estimated dispatch: approximately 4–6 weeks.\n\nSome products may be ready and dispatched earlier, depending on availability and fulfilment schedules.\n\nFor more information, please contact KASA Support."
    },
    "community_offer": "10% Community Appreciation Discount for police & emergency services, healthcare workers, teachers & educators, and community & service workers — DM Kasa Essentials before ordering.",
    "notes": [
      "Use all copy AS WRITTEN by the owner. Do not rewrite product copy or specs. Only fix obvious typos.",
      "Never invent prices, specs, reviews, ratings, stock counts or testimonials."
    ]
  },
  "products": [
    {
      "id": "heatmug-pro",
      "order": 1,
      "name": "KASA HeatMug Pro",
      "status": "preorder",
      "category": [
        "food-drink",
        "work-commute"
      ],
      "price": 119.95,
      "rrp": 149.95,
      "price_label": "Founding Pre-Order Price",
      "already_on_site": true,
      "summary": "Self-heating, wirelessly rechargeable travel mug — designed to help keep your favourite hot drink at an enjoyable temperature throughout your day.",
      "notes": "Existing product — keep its current page content, images and scroll reveal. Only update price display to match this file and add the Launch Fulfilment note.",
      "images": {
        "hero": "images/heatmug/angle-01",
        "card": "images/heatmug/angle-05",
        "hover": "images/heatmug/desk-scene",
        "gallery": [
          "images/heatmug/angle-05",
          "images/heatmug/angle-19",
          "images/heatmug/sand-scene",
          "images/heatmug/desk-scene"
        ]
      },
      "tagline": "Wireless Warmth, Anywhere",
      "intro": "Designed for life on the move — whether you're driving, working, travelling, or simply enjoying a quiet moment at home, Kasa helps keep your drink at the temperature you want for longer.",
      "highlights": [
        "Self-heating to a steady ~55°C / 130°F",
        "Smart LED temperature display (°C/°F)",
        "Wireless charging pad included",
        "Pad also wirelessly charges your phone, up to 15W",
        "Auto standby after ~4 hrs idle, for safety",
        "Ceramic build — food-safe & odour-free"
      ],
      "features": [
        [
          "Always Warm, No Fuss",
          "Set it on the pad and forget it — holds a steady ~55°C for hours, so the last sip is as good as the first."
        ],
        [
          "Does Double Duty",
          "The same pad that warms your mug wirelessly charges your phone too — one less cable on your desk."
        ],
        [
          "Zero-App Simplicity",
          "No pairing, no account, no app to install. One button, a clear LED readout, that's it."
        ]
      ],
      "story": [
        "The Kasa HeatMug Pro was built around one simple frustration: drinks going cold before you're done with them. It self-heats to your ideal temperature, holds it for hours, and switches off automatically once it detects the mug is empty — no wasted battery, no forgetting to turn it off.",
        "The smart LED display shows live temperature and battery status in either °C or °F, controlled with a single button — no app, no pairing, no fuss. It's wirelessly rechargeable on its included base, making it just as suited to a home desk as it is to travel."
      ],
      "specs": [
        [
          "Capacity",
          "12 fl oz (355 ml)"
        ],
        [
          "Mug Material",
          "Ceramic"
        ],
        [
          "Heating Output",
          "Up to 18W"
        ],
        [
          "Maintains Temperature",
          "~130°F (55°C)"
        ],
        [
          "Display",
          "Fahrenheit or Celsius"
        ],
        [
          "Auto Standby",
          "~4 hours of inactivity"
        ],
        [
          "Charging Pad Output",
          "5W / 10W / 15W wireless (Qi-compatible)"
        ],
        [
          "Pad Also Charges",
          "Compatible Qi smartphones, up to 15W"
        ],
        [
          "Recommended Power Input",
          "QC 3.0, 18W or higher"
        ],
        [
          "Connection",
          "USB Type-C"
        ]
      ],
      "in_the_box": [
        "The Kasa HeatMug Pro ceramic mug, wireless charging pad, USB-C cable, and a printed quick-start guide with the full safety manual."
      ],
      "care": [
        [
          "Important Safety",
          [
            "Never microwave, oven, or stovetop the mug.",
            "Keep the charging pad away from excess water — never submerge it.",
            "The charging surface may warm during use; let it cool before touching the glass.",
            "Keep away from children while in operation.",
            "No keys, cards, coins, or metal objects on the pad.",
            "Use only a QC 3.0 / 18W+ power supply meeting AU requirements."
          ]
        ],
        [
          "Using Your HeatMug",
          [
            "Set it centrally on the pad — the indicator lights up once heating starts.",
            "Holds your drink at a steady ~55°C / 130°F.",
            "Auto standby after ~4 hours idle, for safety and power saving."
          ]
        ],
        [
          "Also Charges Your Phone",
          [
            "The pad wirelessly charges Qi-enabled phones, up to 15W.",
            "Remove unusually thick phone cases for best charging performance."
          ]
        ],
        [
          "Cleaning & Care",
          [
            "Mug: hand washing recommended for longer life.",
            "Pad: wipe with a soft, slightly damp cloth only.",
            "Never immerse the pad, cable, or power adapter in water."
          ]
        ]
      ],
      "faq": [
        [
          "Is the mug itself waterproof?",
          "The mug is fine with everyday drink contact and hand washing, but the charging pad must never be submerged or exposed to excess water — see the Safety & Care tab for full details."
        ],
        [
          "Can it charge my phone too?",
          "Yes — the included charging pad also wirelessly charges compatible Qi-enabled phones, up to 15W, so it can pull double duty on your desk."
        ],
        [
          "Does it plug in, or does the mug have its own battery?",
          "The mug heats while sitting on its charging pad, which plugs in via USB-C. It automatically enters standby after around 4 hours without activity, for safety and to save power."
        ],
        [
          "What's in the box?",
          "The Kasa HeatMug Pro ceramic mug, wireless charging pad, USB-C cable, and a printed quick-start guide with the full safety manual."
        ]
      ],
      "rise": [
        {
          "image": "images/heatmug/desk-scene",
          "caption": "At Your Desk"
        },
        {
          "image": "images/heatmug/sand-scene",
          "caption": "On the Move"
        }
      ]
    },
    {
      "id": "heatbox-pro",
      "order": 2,
      "name": "KASA HeatBox Pro",
      "subtitle": "Smart Cordless Heated Lunch Box",
      "status": "preorder",
      "category": [
        "food-drink",
        "work-commute",
        "travel-mobility"
      ],
      "package_name": "Kasa Heated Lunch Box Bundle",
      "price": 169.95,
      "rrp": 179.95,
      "price_label": "Launch / Pre-Order Price",
      "includes": [
        "Kasa HeatBox Pro (Heated Lunch Box)",
        "FREE 15L Premium Thermal Bag (KASA ThermalCarry Pro™) — valued at $39.95",
        "Premium Kasa packaging",
        "Limited Creator Edition / hand-painted outer packaging where applicable"
      ],
      "tagline": "Hot meals. Wherever your day takes you.",
      "intro": "Meet the Kasa HeatBox Pro, a rechargeable heated lunch box designed to make enjoying a warm meal easier — at work, on the road, at a job site, while travelling or anywhere you don't have easy access to a microwave.\n\nWith a generous 1.6L capacity, stainless-steel food container and powerful rechargeable battery, HeatBox Pro lets you heat and keep your meal warm without needing to stay connected to a power outlet.",
      "features": [
        [
          "Cordless Heating",
          "Heat your meal without being permanently connected to a wall socket. Charge it, pack it and take it with you."
        ],
        [
          "12,000mAh Battery Capacity",
          "Large rechargeable battery designed to provide approximately up to 100 minutes of operating time, depending on usage and conditions."
        ],
        [
          "Generous 1.6L Capacity",
          "Plenty of room for a satisfying lunch or dinner while remaining compact enough for everyday travel."
        ],
        [
          "304 Stainless Steel Food Container",
          "Durable stainless-steel food-contact interior designed for everyday meals and easy cleaning."
        ],
        [
          "Heat & Keep Warm",
          "Heat your food when you're ready and help maintain warmth until it's time to eat."
        ],
        [
          "Reservation Function",
          "Plan ahead using the reservation/timer function so your meal can be prepared around your schedule."
        ],
        [
          "50W Heating Power",
          "Designed to provide convenient portable heating while balancing performance and battery operation."
        ],
        [
          "Made for Life on the Move",
          "Ideal for drivers and commuters, tradies and construction workers, office workers, healthcare and shift workers, students, travellers, delivery and transport professionals — and anyone without convenient microwave access."
        ]
      ],
      "specs": [
        [
          "Product",
          "Kasa HeatBox Pro"
        ],
        [
          "Capacity",
          "1.6L / 1600mL"
        ],
        [
          "Material",
          "PP + 304 Stainless Steel"
        ],
        [
          "Battery Capacity",
          "12,000mAh"
        ],
        [
          "Rated Power",
          "50W"
        ],
        [
          "Voltage",
          "7.4V"
        ],
        [
          "Operating Time",
          "Up to approximately 100 minutes*"
        ],
        [
          "Charging Time",
          "Approximately 6–7 hours*"
        ],
        [
          "Functions",
          "Heating, Keep Warm & Reservation"
        ],
        [
          "Product Weight",
          "Approx. 1.35kg"
        ],
        [
          "Product Dimensions",
          "246 × 161 × 132mm"
        ],
        [
          "Packaging Dimensions",
          "254 × 164 × 136mm"
        ],
        [
          "Certifications",
          "FCC, CE, RoHS & battery-related certifications"
        ]
      ],
      "in_the_box": [
        "1 × Kasa HeatBox Pro",
        "1 × Charging Cable",
        "1 × Power Adapter",
        "1 × Divider",
        "1 × User Manual",
        "Kasa retail packaging"
      ],
      "closing": {
        "headline": "Heat Your Lunch. Not Your Schedule.",
        "body": "No more waiting for the office microwave.\nNo more eating cold food because you're on the road.\nNo more planning your lunch around where a power point happens to be.",
        "line": "Charge. Pack. Heat. Eat.",
        "signoff": "Smart heating for everyday life."
      },
      "disclaimer": "*Battery operating time, heating performance and charging time may vary depending on food quantity, starting temperature, ambient conditions, battery level and usage.",
      "images": {
        "hero": "images/heatbox-pro/heatbox-hero-studio",
        "card": "images/heatbox-pro/heatbox-hero-studio",
        "hover": "images/heatbox-pro/heatbox-open-with-meal",
        "gallery": [
          "images/heatbox-pro/heatbox-open-with-meal",
          "images/heatbox-pro/heatbox-office-desk",
          "images/heatbox-pro/heatbox-construction-site",
          "images/heatbox-pro/heatbox-car-interior",
          "images/heatbox-pro/heatbox-classroom-open",
          "images/heatbox-pro/heatbox-library"
        ]
      },
      "rise": [
        {
          "image": "images/heatbox-pro/heatbox-office-desk",
          "caption": "Office workers"
        },
        {
          "image": "images/heatbox-pro/heatbox-construction-site",
          "caption": "Tradies and construction workers"
        },
        {
          "image": "images/heatbox-pro/heatbox-car-interior",
          "caption": "Drivers and commuters"
        },
        {
          "image": "images/heatbox-pro/heatbox-classroom-open",
          "caption": "Students"
        }
      ]
    },
    {
      "id": "heat-and-go-combo",
      "order": 3,
      "name": "KASA Heat & Go Combo",
      "status": "preorder",
      "category": [
        "food-drink",
        "work-commute"
      ],
      "price": 289.95,
      "tagline": "Everything you need to enjoy hot meals and hot drinks on the go.",
      "intro": "The KASA Heat & Go Combo brings together two everyday Kasa essentials in one premium package.",
      "includes": [
        [
          "KASA HeatMug Pro",
          "Designed to help keep your favourite hot drink at an enjoyable temperature throughout your day."
        ],
        [
          "KASA Rechargeable Heated Lunch Box",
          "Enjoy warm meals at work, on the road, while travelling or anywhere access to a microwave is limited."
        ],
        [
          "COMPLIMENTARY KASA 15L Premium Thermal Bag — valued at $39.95",
          "Spacious, insulated and designed to conveniently carry your lunch box, drinks, snacks and everyday essentials."
        ]
      ],
      "also_included": [
        "Premium Kasa presentation",
        "Limited Creator Edition packaging where available",
        "FREE Standard Australia-Wide Delivery"
      ],
      "savings_block": {
        "SHOW": false,
        "reason": "OWNER TO CONFIRM. Original copy said 'HeatMug Pro $149.95 + Heated Lunch Box Package $169.95 = $319.90, SAVE $29.95'. HeatMug is now $119.95, so separate total is $289.90 — the combo would cost 5c MORE. Do not display any 'value if purchased separately' or 'SAVE' line until the owner confirms new numbers."
      },
      "closing": "Two everyday essentials. One premium Kasa package.",
      "signoff": "Smart Heat. Better Every Day.",
      "images": {
        "hero": "images/combo/heat-and-go-combo",
        "card": "images/combo/heat-and-go-combo",
        "gallery": [
          "images/heatbox-pro/heatbox-open-with-meal",
          "images/thermalcarry-pro/bag-hero-white"
        ]
      }
    },
    {
      "id": "thermalcarry-pro",
      "order": 4,
      "name": "KASA ThermalCarry Pro™",
      "subtitle": "15L Premium Insulated Carry Bag",
      "status": "preorder",
      "category": [
        "food-drink",
        "travel-mobility",
        "work-commute"
      ],
      "price": 29.95,
      "rrp": 39.95,
      "price_label": "Launch Price",
      "tagline": "Keep it cool. Keep it warm. Carry it anywhere.",
      "intro": "Designed for work, travel and everyday life, the KASA ThermalCarry Pro™ is a lightweight 15L insulated bag made to keep your food and drinks protected and at the right temperature for longer.\n\nBuilt with durable 600D Oxford fabric, 5mm EPE thermal foam and a PEVA insulated lining, it combines practical insulation with a clean, premium Kasa design.",
      "features": [
        [
          "15L Large Capacity",
          "Plenty of room for lunch boxes, meals, snacks, bottles and drinks."
        ],
        [
          "Thermal Insulation",
          "Helps maintain hot or cold temperatures for longer."
        ],
        [
          "5mm EPE Foam Layer",
          "Provides additional insulation and protection."
        ],
        [
          "PEVA Insulated Interior",
          "Easy-to-clean lining designed for food and drink storage."
        ],
        [
          "Durable 600D Oxford Fabric",
          "Strong, practical and suitable for everyday use."
        ],
        [
          "Water-Resistant Exterior",
          "Helps protect your contents from light splashes and everyday spills."
        ],
        [
          "Lightweight Design",
          "Approximately 200g for comfortable everyday carrying."
        ],
        [
          "Adjustable Shoulder Strap",
          "Carry it comfortably over your shoulder or by hand."
        ],
        [
          "Convenient Zipper Closure",
          "Keeps your contents securely stored."
        ],
        [
          "Reusable & Easy to Clean",
          "Designed for repeated everyday use."
        ],
        [
          "Foldable Design",
          "Easy to store when not in use."
        ],
        [
          "Multi-Purpose",
          "Suitable for work, school, travel, picnics, road trips and outdoor activities."
        ]
      ],
      "specs": [
        [
          "Capacity",
          "15L"
        ],
        [
          "Outer Material",
          "600D Oxford Fabric"
        ],
        [
          "Insulation",
          "5mm EPE Foam"
        ],
        [
          "Inner Layer",
          "Non-Woven Fabric + PEVA Insulated Lining"
        ],
        [
          "Approx. Weight",
          "200g"
        ],
        [
          "Closure",
          "Zipper"
        ],
        [
          "Carry Options",
          "Handle + Adjustable Shoulder Strap"
        ],
        [
          "Use",
          "Hot or cold food and drink storage"
        ],
        [
          "Dimensions (from product image)",
          "30 × 22 × 23cm"
        ]
      ],
      "perfect_for": [
        "Work lunches",
        "Office",
        "School",
        "University",
        "Construction sites",
        "Drivers",
        "Travel",
        "Picnics",
        "Road trips",
        "Outdoor activities",
        "Drinks",
        "Meal prep"
      ],
      "closing": {
        "headline": "Made for Everyday Life",
        "body": "Whether you're taking lunch to work, carrying drinks on a road trip or packing food for a day out, the KASA ThermalCarry Pro™ gives you a practical, reusable and premium way to carry it all.",
        "line": "15L. Insulated. Durable. Ready to Go."
      },
      "images": {
        "hero": "images/thermalcarry-pro/bag-hero-white",
        "card": "images/thermalcarry-pro/bag-hero-white",
        "hover": "images/thermalcarry-pro/bag-picnic",
        "gallery": [
          "images/thermalcarry-pro/bag-picnic",
          "images/thermalcarry-pro/bag-kitchen",
          "images/thermalcarry-pro/bag-office",
          "images/thermalcarry-pro/bag-dimensions"
        ]
      }
    },
    {
      "id": "nfc-emergency-profile",
      "order": 5,
      "name": "KASA NFC Emergency Profile",
      "status": "preorder",
      "category": [
        "home-family"
      ],
      "price": null,
      "price_display": "--",
      "cta": "Register interest",
      "cta_note": "No price yet — show '--' and a 'Register interest' button (uses existing Brevo waitlist). No Add to Cart.",
      "tagline": "Tap to access my emergency profile.",
      "copy_from_card": {
        "how_to_use": [
          [
            "Tap",
            "Hold an NFC-enabled phone near this card."
          ],
          [
            "Connect",
            "View my profile and important information."
          ],
          [
            "Help",
            "Use the information to assist or contact my emergency contacts."
          ]
        ],
        "footer": "In an emergency call 000."
      },
      "copy_note": "Owner has not supplied long copy. Use ONLY the wording printed on the card. Do NOT make medical or safety claims beyond it.",
      "images": {
        "hero": "images/nfc/nfc-card-front",
        "card": "images/nfc/nfc-card-front",
        "hover": "images/nfc/nfc-card-back-how-to-use",
        "gallery": [
          "images/nfc/nfc-card-back-how-to-use"
        ]
      }
    },
    {
      "id": "business-connect-real-estate",
      "order": 6,
      "name": "KASA Business Connect — Real Estate",
      "status": "quote",
      "category": [
        "for-business"
      ],
      "price": null,
      "price_display": "Contact KASA for a personalised quote",
      "cta": "Request a quote",
      "cta_target": "business.html#quote (existing working quote form)",
      "headline": "Introducing KASA Business Connect — starting with Real Estate",
      "body": "Our fifth KASA launch takes us somewhere completely new.\n\nWe're beginning with Real Estate — helping agents and property professionals present their business, contact details, services and important information in one simple, modern place.\n\nBut this isn't designed for real estate alone.\n\nThe same KASA Business Connect concept can support brokers, builders, trades, accountants, migration agents, hospitality businesses, automotive businesses, service providers and many more.\n\nReal Estate is simply where we're starting.",
      "line": "One solution. Different businesses. More ways to connect.",
      "signoff": "Welcome to the next side of KASA.",
      "images": {
        "hero": "images/business/real-estate-card-sample",
        "card": "images/business/real-estate-card-sample",
        "gallery": [],
        "image_note": "Blurred sample. Replace with the original only after the owner confirms the agent approved it."
      }
    },
    {
      "id": "mystery-07",
      "order": 7,
      "name": "Coming Soon",
      "status": "mystery",
      "category": [
        "sports-performance"
      ],
      "price": null,
      "cta": "Notify me",
      "tagline": "Something new is on its way.",
      "images": {
        "source": "images/mystery/gift-ascii.webp",
        "note": "Rendered as a live cursor-reactive ASCII field — see BUILD-BRIEF §6."
      }
    }
  ],
  "categories": [
    {
      "id": "work-commute",
      "label": "Work & Commute"
    },
    {
      "id": "food-drink",
      "label": "Food & Drink"
    },
    {
      "id": "travel-mobility",
      "label": "Travel & Mobility"
    },
    {
      "id": "home-family",
      "label": "Home & Family"
    },
    {
      "id": "sports-performance",
      "label": "Sports & Performance",
      "note": "Only the mystery product lives here for now — tile shows 'Coming soon'."
    },
    {
      "id": "for-business",
      "label": "For Business"
    }
  ]
}